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Shannon Holt
Shannon Holt
Super Relax Concept
Designer by day, cyclist all the time, Shannon Holt doesn't draw a line between her work and her play. After designing a cycling jersey four years ago that spun the notion of cycling attire on its head (goodbye corporate logos), a new anti-brand was born. Now she is the director sportif of Super Relax Concept: an equal opportunity supper and cyclocross club with the manifesto, "Look good, be nice, and keep dreaming."
And the orange boots? They're part of her signature sideline attire when cheering on friends who are also slogging (and grinning) through the mud of the cyclocross season.
You can find Shannon at her day job at the Portland-based studio, Grey Matter. See what else she's super-relaxed (it's also a verb), here.
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